Optimizing your Technology profile on a PartnerPage directory | PartnerPage Knowledgebase
Optimizing your Technology profile on a PartnerPage directory
Best Practices for Representing Your Brand and Capturing Leads!
Written by Ali Winberry
August 11, 2022
Website
- Make sure to use a UTM link so you can track visitors from your directory profile!
Headline
- A short summary description that appears at the top of your profile.
About
- Tell directory visitors about your company!
You and Your Partner
- What is the joint value proposition offered to customers by virtue of your partnership?
Logo
- Ideal image is a PNG that is about 250 kb in size.
Media
- The main area on your profile to showcase visuals. We recommend uploading JPGs or PNGs that reflect your product, your value proposition, and your social proofs. There are 6 media slots available - make sure to use all available slots!
Video
- Another opportunity to showcase your product, value proposition, and social proofs. This might be a product review, video case study, customer testimonial, or content marketing piece.
Testimonial
- Emphasize your value proposition and the problems you solve by adding a quote from a happy customer!
Use Cases
- What are the key value adds offered by your product and partnership? There are 6 media slots available - make sure to use all available slots!
Resources
A useful catch-all section where you can add URLs, JPGs, PNGs and PDFs that helps to inform directory visitors about your product and partnership.
These might be case studies, support articles, integration guides, content marketing pieces, blog posts, etc. There are 6 media slots available - make sure to use all available slots!
If you link to a Resource item using a URL, you can again use a UTM link to traffic visitors from your directory profile.
Support
- Who developed the integration, or is responsible for the partnership? Who should users contact for support?
Call to Action
Your profile has a call to action button. In its default state, the button captures contact requests (leads) and delivers them to your PartnerPage account.
You may change this button label and destination URL to a different call to action, depending on the behavior you are trying to drive. For example, the call to action button may be changed to “Book a Demo” and the URL destination set to a booking calendar. If you do this, don't forget to add a UTM link so you can track visitors from your directory profile!
Categories & Collections
Collections are a way to group different buckets of partners, while Categories allow you to break those partners down into more specific types.
Ensure the Collection & Category options you select accurately represent your offering. If you need additional Collection and/or Category options, contact your partner and request they add these to the control panel.
Please contact support@partnerpage.io for further help and guidance!
For a great example of a PartnerPage profile see: https://connect.klaviyo.com/integrations/okendo