## About Amperity

Amperity is the leading B2C Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships. Amperity has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360. This unified view improves marketing performance, fuels accurate customer insights, and enables world-class, realtime customer experiences.

> Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical.
>
> Melanie Allen, Chief Marketing Officer at Brooks Running

## Amperity and Attentive Mobile

Amperity is the power engine fueling Attentive with a realtime unified customer profile so that brands can engage their customers with meaningful, personalized, relevant and timely offers delivered by Attentive.

Together, Amperity and Attentive equip non-technical users with up-to-date customer profiles, predictive and historical attributes, and fine-tuned segments to power in-moment personalization.

## Media

## Use cases

- **Personalize at scale**  
Customer segments at your fingertips: Pre-built segments for point and click markets OR lightening fast SQL query for Analytics.  
Personalize in real-time: Build real-time 1:1 personalization, data streaming, and real-time customer experiences integrated into your marketing cloud, customer care, and CX platforms, with total flexibility to make future changes.  
Measure to improve: Our unified view of the customer and flexible integrations with Analytics tools and make it easy for analysts and marketing.

- **Grow Loyalty Membership**  
Our C360 fixes the fragmented data issues with your loyal customers, stitches them into a single view with pre-built segments you can act on quickly.  
Our patented ID res process finds and measures a lot of previously “anonymous” customers so you can understand them and activate on them better.  
Our pre-built segments and predictive insights flow right through to our hundreds of pre-built destinations for a best in class activation tech stack.